The UGC Field Guide
What if you created the ad?
Learn how to create content for brands.
Discover the creative skills behind user-generated content. Learn how to film product videos, build a portfolio and explore opportunities to work with brands—even if you're starting without an audience.
Limited-time launch special
50% off — now $19.50 USD
Regularly $39 USD
Use code CREATE50 at checkout
Interactive learning app • Beginner-friendly • One-time purchase
What is UGC?
You've seen the ads. Now learn how they're made.
UGC stands for user-generated content. Brands use creator-style videos and photos to demonstrate products, tell stories and connect with their audiences.
Unlike traditional influencer marketing, UGC creation can focus on the content itself rather than the size of your following.
01
Create
Learn to plan and film product content.
02
Showcase
Build a portfolio that demonstrates your creative skills.
03
Connect
Explore how to find and approach potential brand partners.
Individual brand opportunities and requirements vary. Read our beginner's guide to UGC.
The creative brief
The creative possibilities are bigger than you think.
Great product content starts with an idea. Learn how to turn everyday products into creative concepts, plan engaging videos and develop the skills behind creator-style advertising.
Discover what you'll learnUGC isn't just skincare.
Your creativity isn't limited to one category.
Beauty & Fragrance
Explore visual storytelling through beauty and fragrance products.
Skincare
Learn about product demonstrations, details and creative presentation.
Coffee & Food
Discover opportunities to practice lifestyle and food content.
Technology
Explore product demonstrations and feature-focused content.
Travel & Lifestyle
Learn how everyday environments can become creative settings.
UGC can involve many different products and creative approaches. Explore the techniques behind product demonstrations, lifestyle content, tutorials and creator-style videos.
Images are illustrative creative concepts featuring fictional products, not brand partnerships.
Your phone can do more than scroll.
Learn practical skills behind creating content for products you already use and love.
Learn to create for brands
Understand the creative process behind product videos and creator-style advertising.
Build your portfolio
Develop sample content that demonstrates your creativity and presentation skills.
No following needed to start
Begin learning UGC and creating portfolio samples without an established audience. Individual brand opportunities may have their own requirements.
Discover how to approach brands
Learn how to research opportunities, prepare pitches and communicate professionally.
Real people. Creative possibilities.
You don't need a professional studio or a huge social media following to begin learning UGC. You can start practicing with everyday products, a smartphone and a willingness to learn.
Create at home
Practice product content in an everyday setting.
Explore technology
Learn to demonstrate products and communicate their features.
Find your creative style
Develop your own approach to product storytelling.
Create wherever you are
Explore lifestyle and travel content.
Awaiting owner approvalMake everyday products your subject
Practice filming products in familiar surroundings.
Awaiting owner approvalTell your own creative story
Develop a distinctive approach to creator-style content.
Illustrative models, not Field Guide customers.
What's inside
An interactive, browser-based app. Built for hands-on learning.
The UGC Field Guide combines structured lessons, practical resources for reaching out to brands, and ready-to-use creator tools — all in one place, right in your browser.
Structured lessons. Interactive creator tools. One complete field guide.
01
Learn the foundations
Understand UGC, essential equipment and the creative process behind product content.
02
Create your content
Explore video techniques, engaging hooks and practical content-planning tools.
03
Build your portfolio
Develop sample content and learn how to present your creative work.
04
Explore brand opportunities
Learn about outreach, pricing, professional communication and managing creator projects.
A look inside
More than a guide. Your creative toolkit.
From understanding UGC to planning your content, building your portfolio and exploring brand opportunities, The UGC Field Guide brings practical lessons and interactive tools together in one place.
Learn
Practical, structured lessons
Explore the foundations of UGC and learn the creative process behind product content.
Create
Interactive content-planning tools
Turn your ideas into content with practical resources for planning and organizing your videos.
Build
Portfolio and outreach resources
Explore tools and guidance for presenting your creative work and approaching potential brand partners.
Grow your skills
Learn at your own pace
Explore the lessons and interactive resources whenever you're ready.
Learn it.
Plan it.
Put it into practice.
Explore interactive resources designed to help you plan content, develop your portfolio, understand professional workflows and organize your creator journey.
Creative planning
Interactive tools to help you shape ideas, plan videos and organize shots.
Brand outreach
Guided resources for preparing professional pitches and thinking through pricing.
Professional workflow
Practical checklists and references for briefs, usage rights and delivering projects.
Creator organization
Tools to keep your learning, projects and conversations in one place.
You don't need a studio to start learning.
The curious beginner
Explore UGC without previous creator experience.
The creative hobbyist
Develop your interest in photography, video and everyday products.
The aspiring UGC creator
Learn portfolio-building and professional outreach fundamentals.
The small business owner
Explore product-content techniques that may also help you market your own products.
Three simple steps.
Step 1
Get your Field Guide
Purchase securely through our Stan Store checkout.
Step 2
Receive your access
Follow the post-purchase delivery instructions provided at checkout.
Step 3
Learn at your own pace
Explore the lessons, practice your skills and use the interactive creator tools.
The Field Guide is a digital, browser-based product. Nothing physical is shipped.
Your creative journey starts here.
Limited-time launch offer
50% off The UGC Field Guide
Regular price: $39 USD
Your promotional price:$19.50 USD
Use code CREATE50 at checkout
You must enter CREATE50 at Stan Store checkout to receive the promotional price. The discount is not applied automatically.
One-time purchase. No subscription.
- — Interactive, browser-based learning app
- — Structured lessons from foundations to brand outreach
- — Creator tools for planning, outreach and workflow
- — Checkout handled securely by Stan Store
An educational product, not an income opportunity. Purchasing does not guarantee income, clients or brand partnerships. Read the full disclaimer.
Because The UGC Field Guide is a digital product, purchases are final and non-refundable once digital access has been provided, except where a refund or other remedy is required by applicable law. Terms of Purchase.
Questions, answered.
What is UGC?+
UGC stands for user-generated content. It includes creator-style photographs and videos used to demonstrate products, share experiences and communicate with audiences.
What exactly am I purchasing?+
The UGC Field Guide is an interactive, browser-based educational application with structured lessons, practical resources and creator tools.
Is this a PDF?+
No. The Field Guide is an interactive web application.
Do I need an existing social media following?+
You can begin learning UGC and creating portfolio samples without an established following. Specific brands and opportunities may have their own requirements.
Do I need professional equipment?+
You can begin practicing many UGC techniques with a smartphone. Some projects may benefit from additional equipment.
Is this suitable for beginners?+
Yes. The Field Guide includes introductory material and structured educational resources.
Can I access it on my phone?+
The Field Guide is browser-based, so it opens in a web browser. [TO CONFIRM: supported devices]
Is this a subscription?+
No. The advertised price is a one-time purchase.
How do I receive access?+
Access is provided through Stan Store's post-purchase delivery instructions. [TO CONFIRM after testing checkout and delivery]
Will I earn money or receive brand deals?+
Purchasing the Field Guide does not guarantee income, employment, paid collaborations or brand partnerships. Outcomes depend on individual circumstances, skills, effort, market conditions and brand requirements.
What is your refund policy?+
Because The UGC Field Guide is a digital product, purchases are final and non-refundable once digital access has been provided, except where a refund or other remedy is required by applicable law. If you have a technical problem accessing your purchase, email katherine@yourcanadianconnection.ca so we can investigate and assist.
Beyond the Field Guide
Your creative journey doesn't have to stop here.
The UGC Field Guide is just one of the educational resources created by The SHYNE Academy. Explore additional training in digital marketing, ethical sales, professional positioning and practical online business skills.
Explore the SHYNE AcademyThe next ad you notice could inspire the one you create.
Explore the creative process behind UGC with practical lessons, tools and guidance in one interactive Field Guide.
Get the UGC Field Guide